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Message: Starbucks* has done it again! Last Tuesday, I was in an early morning business meeting at Starbucks with a client, when a chef came up to offer us a free taste test of an egg sandwich. It looked and smelt great, so we both said yes. I was very impressed with the flavor of this sandwich and with the whole concept. I had no idea Starbucks was up to this new idea of introducing Hot Food. In the past, I have asked if they would heat up a pastry, and they would say, “We don’t have a microwave.” Now, the marketing geniuses at Starbucks have installed quick ovens in most if not all Starbucks. It is simply amazing the way this company works. A tip to coffee shop owners, check out what Starbucks is doing and see in what ways you can be more creative and market to your customers. *Just a quick side note, I have said this before and I will say it again, I do go to Starbucks. I am not a lover of everything they do. It is just convenient, and there are not enough small and good coffee shops nearby when I have meetings. Therefore, Starbucks will have to do. http://www.wearthebean.com/58/
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